Marketing for your own art: This is how newcomers draw attention to their works

Several people who can get excited about art and love to become active here know the problem: the competition is great.

Accordingly, it can be difficult to crystallize me from the mass of competitors and to draw attention to themselves. However, anyone who takes a little time and deals with exactly this topic quickly realizes that this is often easier than expected.

Here it can definitely be worthwhile to be inspired by larger companies and take a look outside the box. In any case, it is important to achieve your own target group in the best possible way in order to have to book as little “advertising loss loss” as possible.

The following sections show how much fun it can be to promote yourself and his art.

Tip No. 1: Design and order merch items

Merch articles are ideal for drawing attention to himself and his brand. If you are interested in absolute classics from this area, you can, for example, have stickers printed , create buttons or rely on individualized pens.

There are actually no limits to the imagination. It is important to be important that the viewer recognizes at first glance for whom and for which product is advertised.

In this context, artists benefit from the advantage that they are usually creative enough anyway to express themselves with the right merch. Of course, it is of course also possible to depict only your own logo and contact details in order to give interested parties, for example at an art fair or an exhibition, to contact if necessary.

Tip No. 2: Record special events

Special events and promotions are great to draw attention as many people as possible. How about, for example, with an exhibition that also gives those who do not yet know the artist in question, give the opportunity to look around?

Of course, it is also important at the corresponding events to ensure that everyone feels comfortable. A small catering can be just as helpful here as the commitment of a live band. Of course, it is always dependent on the options that the exhibiting artists rely on here.

Whether it is worth saving a little longer, in order to finally put a big event or whether it is better to plan several small events instead, of course, every artist decides.

Tip No. 3: Get to know Networking and other artists

Although many artists love to be alone for themselves to artistically process the impressions they collect during everyday life, it is important to network with each other with regard to effective marketing.

In this way it is often possible:

• to exchange ideas with each other even better
• to establish new contacts (also to potential customers)
• To obtain knowledge of the latest trends and techniques
• To enter into collaborations.

Said networking can often be pushed particularly well, especially at the events mentioned above. So many artists are particularly fun to plan together with others together or the like.

The advantage: In this way, it is often possible to expand your own target group and, for example, to share the costs for the space rent of a studio, which was booked especially for the exhibition in question.

Tip No. 4: Plan online campaigns

If you want to draw attention to yourself these days, you should definitely not underestimate the possibilities that modern online marketing offers. In any case, it is important to use the opportunities associated with Facebook, Instagram and Co.

The campaign function has been expanded more and more over time on social networks. This results in a convincing potential. But how can this actually be used optimally for your own purposes?

Two absolute classics that everyone who wants to draw attention to themselves should know are:

• Advertising campaigns for selected postings that become even more visible in this way and, if necessary, also attract people who do not (yet?) Follow the brand concerned
• Events that can be made aware of as part of event references. Through the corresponding functions, it is also possible, among other things, to invite people to exhibitions and Co.

Another important detail that should not be forgotten online marketing As part of a corresponding analysis, it can be seen quickly whether the campaign was set correctly and whether it was possible to get the maximum out of the options available.

The better it was to meet the target group, interests and further details, the less likely that money will be spent unnecessarily.

Or otherwise: If you want to make sure that the "loss of scatter" is as low as possible, you should take the time after a closed campaign to ask questions such as "What was going particularly well?" And "What can be expanded if necessary?" to clarify.

The corresponding results can then be used in turn to make the following campaigns even more successful.

Additional tip: In addition, it makes sense to share information on events and Co. not only on your own social media pages, but also in relevant groups. Many art lovers are grateful if they are made aware of special highlights in this way.

Tip No. 5: Organize competitions

Competitions are always well received in the artistic field when it comes to returning the fans or customers. Of course, here again the personal attitude and the budget decide which prices can finally be handed over.

If you also want to spread your competitions through social networks, you should definitely deal with the corresponding guidelines beforehand. Facebook, Instagram and others have clear guidelines here. If these are not adhered to, the respective channel holders risk a blocking.

Conclusion

Even if art stands for itself in a way, it is advisable to draw a little more attention to it with the help of effective marketing. How the artist advertises in detail for his achievements is of course up to him.

In this context, many opt for a mix of online and offline and manage to achieve their target group even better.

In parallel to the corresponding advertising measures , it is almost always worth asking customers to ask a brief assessment in the common evaluation portals. For numerous people, this is an important point of contact when it comes to collecting the first impressions of an artist.

"By the way" this type of advertising is almost free and particularly authentic.

Joachim Rodriguez y Romero

Owner and managing director of Kunstplaza. Publicist, editor and passionate blogger in the field of art, design and creativity since 2011. Successful conclusion in web design as part of a university degree (2008). Further development of creativity techniques through courses in free drawing, expression painting and theatre/acting. Profound knowledge of the art market through many years of journalistic research and numerous collaborations with actors/institutions from art and culture.

www.kunstplaza.de/