Winges and keepers: The important role of business leaders for art

Have you ever wondered why in almost every film about important investors, stock exchange brokers or bankers can be found in their offices in their offices that often appear ugly to the lay, but are all the more expensive?

Well, it probably has to do with the fact that this is often the case in real life. There seems to be an intimate relationship between money and art. Or how else do you explain the auction of the "Abstract Bild" work by Gerhard Richter changed hands for the equivalent of 26.4 million euros via the famous Sotheby’s auction house

So much money has never been paid for a work of a still living painter. When it comes to artists that have long since died, there are even horrific sums over the table. For example, for the most expensive painting in the world, the Tryptychon "Three Studies of Lucian Freud" by the Irish painter Francis Bacon for $ 142.2 million.

A certain understanding of art must bring with you a businessman, be it to recognize and acquire good art or for marketing your own product.

Because the importance of creativity increases significantly in today's business world, which can be observed well, especially in the field of visual branding and design. It is about marketing and placing products in a creative and innovative way.

An entire industry and science is behind this development, with the ultimate goal of making the product tasty to the buyer and then, above all, selling.

Like art, sales psychology deals with the psychological processes of perception, personal attitude, conviction and motivation. The findings are used to awaken or create depth and fundamental emotions in the potential customer or art lovers.

An example: The typical customer in the supermarket usually chooses the product that encourages him the most. This decision is now largely influenced by the illustration on the packaging, thanks to which the customer can make an idea of ​​the product.

In rare cases, he looks at the back to compare ingredients and nutritional content. He prefers to spontaneously decide from his gut instead of making his choice based on the bare facts.

But not only in this sense, business people are committed to art and design. It is also actively supported to help newcomers in the art scene. This also does the JJ Foundation , which was founded by Nicole Junkermann (here at XING) and aims at Latin America and its young artists.

It cooperates with numerous other foundations, such as the most important Spain, the Fundación Montenmedio Arte Contemporáneo (NMAC Foundation) . This allows young, unknown artists to organize exhibitions in their well -known sculpture park at Vejer de la Frontera in the Spanish province of Cadiz, which usually leads to a strong career boost.

The focus is not on the money, but the exhibition of the works that want to advance communication and understanding of society with the help of art.

This not only benefits the business from art, but the advantages also result in the other way around. This intertwined connection of the two actually so different fields looks so paradoxical and yet suitable. The business world, which deals with the logical and clear numbers and facts and, on the other hand, requires art, creativity and colorful implementation.

The boundaries between art and business are being lifted, because these two worlds have been blurred more and more.

Joachim Rodriguez y Romero

Owner and managing director of Kunstplaza . Publicist, editor and passionate blogger in the field of art, design and creativity since 2011. Successful conclusion in web design as part of a university degree (2008). Further development of creativity techniques through courses in free drawing, expression painting and theatre/acting. Profound knowledge of the art market through many years of journalistic research and numerous collaborations with actors/institutions from art and culture.

www. kunstplaza .de/