A guest contribution by Berthold Baurek-Karlic, CEO of the Viennese advisory and investment company Venionaire Capital
Most participations and cooperation are based on hard facts, numbers and reports. Some investments, on the other hand, come straight from the heart. It is particularly important when it comes to buying works of art. It is therefore not surprising that many art collections that are managed by professional family offices today were originally the private pleasure of their founders: inside.
Especially in times of crisis, investments are increasingly made in real assets. In addition to real estate and gold, works of art the interest of many investors: inside.
From patron: inside, muses and benefactors
Investments in art are actually not an invention of the 21st century. The history of patronage goes back to the past centuries and even today we owe the patron: inside of the time, magnificent buildings , sculptures , paintings and much more.
Today, however, there is even more behind it than just personal hobby and noble benefactor. The rapidly increasing value of certain artificial genres has drastically increased the visibility of art and collector's pieces as an alternative asset class. The world art market has tripled since 2003 .
There is no equivalent to the familiar stock index here. To manage an art portfolio therefore requires countless individual strategic decisions: genre for genre, artist for artists, object for object. Just like when choosing individual securities, the success depends on when to buy and when you sell.
Reciprocal effects: how web and art interact with each other
digitization has also reached the art market and - as in so many areas - Coronapandemia was also the driving force here. During the Lockdowns, galleries out of the blue were forced to publish prices online. Artists: The inside was suddenly globally accessible and their art was visible online at any time and at any place in the world.
Before Corona non-fungable tokens still afraid of the future; Today they are the instrument of trade for digital art. At the same time, Lockdowns enabled the emergence of new art forms. With all its restrictions, social distancing also created freedom in the form of free time.
And art is a daughter of freedom - Friedrich Schiller already stated.
What remains after all considerations, indices and considerations?
In contrast to a start-up, a work of art cannot go bankrupt. In the end, a painting is also rated like any other product. And the following applies: a good product must never be boring. That is true art. Think of big masters like Monet or Balzac .
Even after centuries, the human spirit, the human soul, enjoys them. It was also the feeling that Venionaire Capital prompted us to acquire a painting by the Austrian painter Mike Büchel . Büchel's homage to Honoré de Balzac (160 × 180 cm, oil on canvas) now adorns the premises of our office in Vienna.

For us, art is more than just pure investment: art is always associated with a high emotional value and arouses feelings. The tribute to Honoré de Balzac always amazes us. Wherever the look falls, he discovers something new. He hikes from one loving detail to the next, linger briefly and yet wants to keep going curiously to discover even more.

Invest in real assets - but how?
Especially in times of low interest rates and increasing inflation, investments are increasingly made in real assets. In addition to real estate and gold, works of art currently also arouse the interest of investors. In contrast to stocks or bonds, however, works of art do not generate ongoing income.
They even cause the investor after purchase: insurance, storage, maintenance - and not forgotten, the personal rights of the artist that arise from the authors. So if you want to be successful with Fine Art Investments , you need the necessary specialist knowledge or expert consultants at your side. Investments in art are long -term in nature and should only take place if the work likes so much that you never really want to give it back deep in the heart.
About the Author & Venionaire Capital:
Berthold Baurek-Karlic is Managing Partner (CEO) of the Venionaire Capital in Vienna and advises with its network of over 250 experts: Interior- including galleries, scene and artists- have been with high-compressing family offices, private individuals & companies across Europe for over 10 years. More information: www.venionaire.com
About the artist:
Mike Büchel celebrates international success as a successful thoroughbred artist. The Austrian native studied in Mexico, Taiwan and Florence & is considered one of the few who dominate the craft of the old masters. The artist has his place of residence and studio in Vienna. See also: www.mike-buechel.at
Berthold Baurek-Karlic is Managing Partner (CEO) of the Venionaire Capital consulting & Investment Society in Vienna and advises with its network of over 250 experts: Interior- including galleries, scene and artists- have been with high-compressing family offices, private individuals & companies across Europe for over 10 years.