Art-O-Gram: Picasso-a guarantee for top rankings

Picasso is famous, famous, the most famous - every art lover with a healthy portion of curiosity wonders at some point how he could develop such an exceptional position and, above all, continues to keep four decades after his death.

2nd place on the largest ranking list of art , for years, immovable. Some of the factors involved have already been addressed in this Art-O-Gram series about the outstanding artist , but a very crucial aspect is still missing: Wherever a work of Picasso appears, the top ranking lists are settled ready for admission, sales success are celebrated, planned curators are an epochal exhibition-in most of the cases if in art is at the Picasso or "a picasso" included.

Genius: Picasso - a trip through the artprooted | National Geographic

From Impressionism to Pop Art : A National Geographic team goes on a little journey through the art pokes for us.

His pictures made Pablo Picasso one of the most influential and famous artists of the 20th century. Genius: Picasso ”tells the life and work of the Spanish painter. The new season of Fox 21 Television Studios was once again fed by the Executive Producer Brian Grazer in collaboration with Imagine Entertainment (Ron Howard).

While the first season "Genius: Einstein" is nominated for 10 Emmys, National Geographic is now presenting the Emmy and Golden Globe -nominated actor Antonio Banderas ("Evita", "The Mask of Zorro", "El Mariachi") for the role of Pablo Picasso in the second season of "Genius".

Here is the trailer:

The master of the important exhibitions

The first exhibitions of Picassos were already observed and praised by the art critics, and the talent of the Spanish Cubist was also celebrated in the press.

It was a very young talent - the first exhibitions took place around 1895, shortly after Picasso was recorded at the art academy at the age of 14. And a very powerful press - this art academy was located in Barcelona , ​​second largest city in Spain and an important art center.

Picasso was no longer satisfied with the observance of the Spanish public, he arrived in Paris in time for the World Exhibition in 1900 , for the Spaniard the closest art center with interest in modernity. From now on Picasso should be in Paris frequently, where the next exhibitions soon followed, he got to know artists and art lovers from all over the world.

So Picasso soon able to exhibit in London , again in 1910, again in 1912, again in Paris again, but he really started in Germany: in 1910 he was there at an exhibition of the new artist association Munich in the Thannhauser Gallery , in 1912 at an exhibition of the special association in Cologne, in the "Sturm", Herwarth Walden Gallery in Berlin , and in the second exhibition of the Blue Rider in the Munich, in the Goltz gallery . In 1912 he was also seen in Cologne, again in Munich in 1913, then Germany and the other European art centers were at war.

After overseas, the early days in Picassos took some attempts, even in New York, modern art was only very hesitantly accepted by some individualists at the beginning of the 20th century.

The European art business, with Germany as one of the centers, was much more interested in the contemporary developments in art than the entire rest of the world, the world wars and the undeniable time between wars braked modern art in all its manifestations.

It was only after the Second World War that the now international art started again: First in Italy, in 1950 Picasso was seen 25th Biennale in Venice documenta 1 in Kassel and in 1959 to documenta 2 .

So the leading art events that the time had to offer at the time, and so it went on in 1960 at the 30th Biennale Venice , 1964 on Documenta 3 , 1976 at the 37th Biennale Venice , 1977 on Documenta 6 , 1978 at the 38th Biennale Venice .

Picasso has been exhibited a lot, for a long time and until today

When Picasso's works were celebrated at the Biennale and Documenta in the late 1970s, the artist had already died. However, his work was just beginning to develop its effect - Picasso has exhibited "only a few times" compared to the total number of exhibitions that still show his works today.

In all major data collections on art exhibitions, a good 2,500 exhibitions recorded for the artist Picasso, and these are only the important exhibitions, in all old and newer centers of contemporary art, all over the world.

Picasso's first exhibitions took place around 1895, which is just 120 years of exhibition history to date, and a lot comes together.

To date, Picassos works with unbroken enthusiasm are exhibited all over the world, his 125th birthday in 2006 was celebrated with over 40 sensational solo exhibitions and 140 large group exhibitions , 2011 (130th birthday) there were 45 individual exhibitions and 125 group exhibitions, and since then exhibitions have not necessarily been less.

In the traces of Picasso at the Rosengart Collection in Lucerne | Merian

In the Rosengart Collection in Lucerne (Switzerland), works by artists such as Picasso and Miró can be admired. In the following video, Merian talked to the founder Angela Rosengart and introduces us a little into the world of Pablo Picasso:

There is always something new to discover ...

The fact that Picasso exhibitions are not less is due to his prominence, but also because of the versatility of his art. There were and are exhibitions on Picasso's total work , his early work and his late work, and with works of art that Picasso made in a certain period of stylistically delimited period in a certain period of his life.

A good 80 years of artistic work, very eager artistic work at Picasso, provide a lot of variants in this regard:

The work from his youth, 1889–1897, the works from the years of the first artistic orientation, 1898–1901. Works from the Blue Period (1901–1904) , from the pink period (1904–1906) and from the Période Nègre (1907–1908) .

Picassos Cubism , 1908 to 1916, the time of the stylistic experiments from 1916 to 1924, his discussion of surrealism from 1925 to 1936 , his late work after 1945 (e.g. his famous peace dust ) - always a completely new art.

There are also a few more artistic forms of expression that Picasso has dealt with: sculpture and print graphics , literary works and stage sets , theater costumes and ceramic work and luminographies (photo painted with the flashlight).

So there is always something new to discover at Picasso, for the exhibition organizers and for those who look at the exhibitions.

The range of Picasso's work is incredible, the variety of focus issues that can be grouped into an exhibition from this range is also incredible:

It's about ...

• 'Art and kitchen'
• 'Sculptors and Jewelery'
• 'Naked' (Picassos file) and 'Picasso and Jacqueline'
• 'Nelson Rockefeller's Picassos'
• 'Picasso & Matisse'
• 'Myth Carmen'
• 'Birth of Cubism
• 'Modern Times'
• 'From 1900 to today'
• 'Forever feminine'
• 'Minotaur'
• 'Idyllic bliss'
• 'Painted exorcism'
• 'Mediterranean realms'
• 'Joy of life seven times'
• 'Sylvette'
• 'Women's heads'
• 'Mysteries of Life' (mysteries of life)
• 'Splendour of Line' (the splendor of the line)
• A view of the war and that Picasso sees things in a different kind ...

That was only 22 of at least 2,200 different exhibition topics, but in which the joy of variation is certainly not atypical (just as little as the fact that a quarter of the exhibition super-subjects revolve around the topic "Picasso and Women" ).

Then there are exhibitions by other artists who worked Picasso Such as B. the exhibition "From Picasso to Jasper Johns " about the great Belgian art printer Aldo Crommelynck and the work of his studio.

This legendary studio has made Paris one of the most important cities in the art printing work, also with art prints by Picasso, who worked together with Aldo Crommelynck when producing several famous copper engravings.

For example, in 1970 Picasso's "Ecce Homo, D'Près Rembrandt" was created, after which numerous artists worked out works of art with Crommelynck with whom they wanted to honor Picasso.

Immediately after Picasso's death, "Artist and Model" by David Hockney and "Picasso's Meninas" by Richard Hamilton .

Awesome marketing

No, this means not ingenious effusions of art -loving marketing experts, the exhibition titles like 'Pack' The Longing for the Cock ',' The Hair in Art From Ancient to Warhol ',' These socks are not known ',' love is a strange game ',' From the art of kitchen to the Tafelktkbung ',' naked ',' the late afternoon ',' the late afternoon ',' 'Cut from the face in Linol.' Or generate the animal images of humans' - but Picasso himself.

initiated such effusions with titles á la "How to pack wishes in the tail"

Picasso knew very well that even the greatest art does not "sell itself", and that most buyers buy the artist anyway and not art.

At the beginning, Picasso helped the "German Connection" of a Daniel-Henry Kahnweiler, who showed Picasso in Berlin, Munich, Dresden and Cologne, just not in Paris, at the site of his work.

Picasso learned quickly and worked on "his brand". He surrounded himself with the right people and knew how to flatter the right people (with a portrait). If he did not consciously use provocation, if not consciously, in an artistic field and in private life.

He knew the art of shortage (exclusive distribution) and he knew the value -effective effect of signatures.

3 Marketing strategies that have already successfully used Picasso | Sell ​​art podcast EP24

Picasso did not know the word marketing at the beginning of his career, but he did marketing according to all the rules of art (marketing, not painting):

Market analysis

First he makes a market analysis, with the result that he recognizes the prevailing academic tradition of painting as outdated and sees the time for a departure into the modernity of painting .

The answer to this market analysis is cubism , this answer introduces a revolution, a revolution of seeing and the relationship between the artist to his work. It comes from a developed skill and, despite an initially very small market share, is brought to the public with healthy persistence. Picasso experiences the typical fate of all pioneer here, the art world of the turn of the century is not yet ready for the innovations, he works enthusiastically and productively, but sometimes quite hungry.

As so often, time followed the avant -garde approaches of the genius, in the period before the First World War, an exclusive layer of financially strong collectors developed in the European metropolises.

Educated citizens, through flowering industrialization, came to influence, power and money, confidently, so that open to new things and willing to invest. It replaced the traditional layer of art buyers from church men, nobility and civil servants and redefined the conservative art market, within a short time more high -ranking works of modern art are in demand than offers.

Product development

Before Picasso can see the first success in these collectors, he had an economically exemplary product development: he wanted to create new things, and he previously wanted the entire school of traditional tradition because he did not want to go blindly but knowled with the renewal of art.

Market positioning

Picasso became the master of conventional techniques very early on and gains prices in this area before making his own orientation. The market positioning is also very aware: Picasso decides to work as a freelance painter in order to make a name for itself away from the "grazing pastures of the academy".

Benchmarking

Picasso carries out a tailor -made benchmarking: he is not even based on the works of the traditionalists when he still learns to master her painting art. Very early on Picasso looks at the newly thinking and painting masters of early modernity who work shortly before him or next to him:

Camille Pissarro and Edgar Degas, Paul Cézanne, Edvard Munch and Henri de Toulouse-Lautrec; They are analyzed and copied until Picasso can imitate them perfectly and merges into the characteristics of his brand.

Brand name development

His signature writes his own little story of the "Brand Name Development": At the beginning of his career, when he recognizes the artistic influence of his father José Ruiz Blasco, 13-year-old Picasso signed with his family name, as "P. Ruiz" .

With the first successes he strives for individuality and uses the name of the mother, the family name, which is "artistically free", the signature becomes "P. Ruiz Picasso" . With an interesting peculiarity: this signature is underlined and set between two interpretations.

If we assume that the young Picasso has learned his grammar and knew how to use a font as rhetorical stylistic devices of parenthesis, he wanted to tell the viewer: "I am in the rise, I just become an independent unit within the big picture".

Around 1900, Picasso became more confident among the Montmartre artists, but also fits into his environment more happily-with the signature "Pr Picasso", it was emphasized and has been laid out, he now does not need the emphasis or the delineating shelf.

Soon he no longer needs any initials; When he was convinced of the outstanding quality of his painting around 1901, he only signed with "-picasso" ; the parenthesis can be due to the compression of the name to the term or out of extraordinary quality. It disappears quickly, shortly afterwards Picasso surprises the art market with the first paintings of the "blue period", in his own and not to be confused style. Now he is ready for the "birth of his brand" , he only signs with "Picasso" .

Network marketing

Network Marketing, of course, is not missing either. Picasso is a talented networker, his network of relationships comprises collectors and art dealers, gallery owners and critics in addition to colleagues and educated, knowledge -briefing friends.

Product innovation

Product innovation and product innovation, sensible development and contemporary renewal of the product?
Yes, constantly, with all the versatility shown with all the top under "There is always something new to discover".

If you make something that others want-and, in contrast to many products from today's consumer goods mass market, after you bought it-really worries about your product. Product Development and Product Innovation take care of everyone who has acquired profound knowledge in their field and continues to acquire them.

So also at Picasso, he does not have to patent the curves of a device housing or human gestures for the operation of a touchscreen or the seeds of a plant, as is common today. And he does not have to use such artificially created differentiations or appropriations in nature to platform competitors using the judiciary, it is simply himself and really innovative.

Category positioning

"Category Positioning" (position in the right category) would be the next keyword for the successful marketing strategist. Such a marketing strategist tells us the purpose of the whole on the Internet:

"Categories should be the basis of a competitive positioning approach because they imply the goal that the consumer achieves by using a brand. If consumers are informed that a brand belongs to the wine category, they will also tell you the purpose of this brand: the use of a brand of wine, for example, increases the joy of an elegant time and it promotes the new brand. Connect the goal that he has achieved by using other brands in the category.

The wine "Burgundy" thus causes the association to be invited to social contact; And a wine has to be positioned in the wine category because the "limited consumer" makes it impossible to "open and drink" alone alone?

Apart from the fact that the wine "Burgundy" may cause the "Boeuf Bouruignon" or "Coq Au Vin" association with the boiling consumer, this (actually much longer) explains the need for categorization of new products. The justification for the existence of marketing is used: marketing is needed if the consumer does not know why he should buy a product.

Doesn't need Picasso, his works of art (products) even prove their meaning, Picasso creates real innovations and not the thousandth variant of a branded article with a doubtful value from the outset.

Distribution Strategy

For these innovations, he is looking for the most open -minded market, using the "German Connection" mentioned above. Picasso and co-innovator Georges Braque Ersinnen together with Kahnweiler a masterful distribution strategy (sales strategy) : The boy, not yet enthusiastic about the Parisian art market gifts, gets an exclusive contract and offers the avant-garde works exclusively, abroad, in European and American art metropoles, there are now very quickly Picasso and Braque famous. With the "Cubism" brand, which transports the brands "Picasso" and "Braque" in an exemplary manner.

Pricing strategy

for the Pricing Strategy (price strategy) , he sets four times higher prices for Picasso paintings than for braque formats and makes the unusual cubist images with a rigorous shortage of offer-it does not take long for Picasso to convert the tip of the avant-garde.

Line extension & change management

There he is now (around 1920), taking into account all modern marketing instruments: Line extension (expansion of the product line, Picasso makes stage designs and ceramics and graphics ...) and change management (change management, completely marketing -independent, Picasso simply develops continuously).

public relations

And Public Relations, of course, Picasso, as an exceptional genius of the century, diligently maintains his image, with exciting stories not only around women acquaintances, but (in the apparently so ultra-modern sense) also by political and social engagement. Not always with a view to the external impact, even by "just lives", he lives a little differently than the general public.

To fire marketing terminology on Picasso's success story is a popular game-from which the author gets out exactly where his women ( business field "Mergers & Acquisitions" ) become partners.

You can evaluate any blinking according to the laws of the market, you can also leave it - just live and make art, work in a concentrated manner. Art that has experienced an increase in value of 1,000,000 % from the beginning to the middle of the century (50,- to CHF 500,000) and to date, another 10,000 % (500,000 francs).

Picassos probably not always targeted marketing paid off in any case, at the latest since the early 1920s Picasso had conquered a top position in the European art world. Weltwuhm drew him at the latest in 1939/1940, when the Museum of Modern Art in New York City devoted him to a successful retrospective, which now also made him aware of him in America in the last contemporary art critic and the last artist colleagues working far away from cultural events.

Permanent world fame and financially more than worthwhile world fame, as they are experienced in the "Art-O-Gram: Picasso today". You can also find out how you work Picassos for very little money or even for free, there is also a long life for art in "Art-O-Gramm: Picasso-for art", "Art-O-Gramm: Picasso-Born" Born " and " Art-O-Gramm: Picasso-an artist and three wars " .

Rather non-financial aspects of legend formation around the great artist are addressed in the article "Art-O-Gramm: Picasso-famous art and her secret", sometimes used aspects used for legendary disorder in the "Art-O-Gramm: Picasso-the artist, life and love" .