The choice of the right speaker can have an enormous impact on the success of your event. Not only the message, but also the way it is conveyed, plays a crucial role in the reaction and satisfaction of the audience.
In this article you will learn how to ensure that your event is remembered by careful selection and preparation. It's not just about finding a speaker - it's about finding speaker
The importance of a competent speaker for your event

photo by Jaime Lopes @Jimelopes, via Unsplash
A competent speaker not only brings in his specialist knowledge, but also knows how to present this knowledge in a way that appeals to the audience. A good speaker can inspire and motivate, can pack an educational entertaining and make complicated content easy to understand.
This influence extends far beyond the moment of presentation and can influence the settings and even the actions of the audience in the long term.
The right speaker acts as a catalyst for the success of your event. He can help that your message not only heard, but also understood and implemented. To do this, however, the speaker must be carefully selected to ensure that he or she reflects the values and mission of the event.
In this regard, wrong decisions can lead to a disconnect between your message and your audience, which affects the overall effect of the event.
Finding the best speaker for your event is more than a good choice - it is an investment in the success of your event. ”
This statement underlines the critical meaning of the selection of a speaker who is not only competent, but also able to achieve the desired reactions and results. A well -chosen speaker can improve the experience of everyone present and leave a sustainable impression.
Selection criteria for the ideal speaker
The selection of the right speaker should take into account a number of criteria that go beyond the obvious skills such as public speaking and specialist knowledge. First you should consider the relevance of the topic for your audience. Does the speaker have a detectable experience or a unique perspective on the subject that covers your event?
The authenticity and passion for the topic are crucial because they transport the credibility and enthusiasm of the speaker.
Another important criterion is the ability of the speaker to interact with the audience. A spokesman who can respond to public questions and not only monologizes, promotes a deeper connection and makes experience more valuable for everyone involved. It is also important to check references and feedback from previous appearances.
How was the spokesman recorded by other organizers and public members? Positive feedback can be a good sign of successful cooperation.
- Experience and expertise in the topic
- Interaction with the audience
- Positive feedback and references
A detailed assessment according to these criteria not only helps to find the best speaker for your event, but also guarantees that your event will achieve the desired effect.
How to effectively navigate the market for speakers
Finding the perfect speaker for your event can be a challenge, especially in view of the diversity and amount of available options. The key is to use effective search strategies to identify the best talent. Start with thorough research in specialized databases and on platforms that speakers list. These resources often offer detailed profiles with information about the experiences and specialties of the speakers and video recordings of previous lectures.
In addition to online databases, networking is an indispensable method to discover recommended speakers. Industry events, workshops and even social media can offer excellent platforms to establish connections and receive personal recommendations. Personal recommendations from trustworthy colleagues or business partners can be particularly valuable because they are based on real experiences and successful events.
Another important aspect is the adaptation of the speakers to the specific needs and expectations of your event. Not every highly qualified speaker is suitable for every kind of event. Consider the target group, the format and the overarching topic of your event. A speaker who is able to adapt to different contexts and public groups can make up the difference between a good and an extraordinary event.
Preparation and consultation with your spokesman
After you have selected the ideal speaker, the preparation is a crucial step to ensure that the event runs smoothly. Effective communication with your speaker about the expectations and goals of the event is essential. Discuss the format of the event, the demographic features of the audience and specific wishes or concerns that should be treated.
It is also important to give the speaker enough time to prepare. This includes the provision of materials and resources that help him adapt his lecture to your audience. Give clear deadlines for submitting presentation materials and check them in advance to ensure that you meet the requirements.
In addition, a sample or briefing before the actual event can help make last adjustments and ensure that all technical aspects such as microphones and visual aids work properly. These steps are crucial to avoid surprises and to give the speaker the trust that everything goes according to plan.
Success measurement and feedback
After the event, it is important to evaluate the success of your speaker and the response from the audience. This can be done through direct feedback, surveys or informal discussions at the end of the event. Such feedback is crucial for the continuous improvement of your event planning and for the future selection of speakers.
Create a list of evaluation criteria to receive a structured feedback. This could include:
- Understandability of the presentation
- Interaction with the audience
- Relevance of the content for the audience
- General satisfaction with the presentation
The evaluation of these points offers valuable insights, not only in the performance of the speaker, but also in the effectiveness of your event planning and the audience approach. Use this information to refine your approaches at future events and maximize the satisfaction of your participants.
In summary, it can be said that the careful selection and preparation of a speaker plays an important role in the success of an event. By understanding the importance of a competent speaker and carrying out a thorough selection and preparation, you can ensure that your event achieves the desired reactions and results. This process requires precise coordination with the goals and expectations of your event to identify the best speaker and use it effectively.
By carefully navigating the market for speakers and working closely with your speaker, maximize the likelihood of a successful event. The subsequent measurement of success and collecting feedback not only help you to assess the success of the current event, but also to refine your strategies for future events.
It is clear that the right choice and the correct preparation of a speaker are not only a question of logistical planning, but a strategic decision that largely contributes to the success of your event. With the tips and methods presented here, you are well equipped to "find the best speaker for your event" and to ensure that your event is both informative and inspiring.

Owner and managing director of Kunstplaza. Publicist, editor and passionate blogger in the field of art, design and creativity since 2011. Successful conclusion in web design as part of a university degree (2008). Further development of creativity techniques through courses in free drawing, expression painting and theatre/acting. Profound knowledge of the art market through many years of journalistic research and numerous collaborations with actors/institutions from art and culture.