3D Visualization & Interior Rendering-Revolution of the interior design through 3D technology

The world of interior design has changed drastically in recent years. Driven by technological progress, especially in 3D visualization , architects and interior designers today have tools on hand, their predecessors could only dream of.

In this article, together with Daniel Schuster , the founder of a leading CGI studio for Home & Living, we will examine in detail how 3D technology revolutionizes the field of interior design , we see some exciting facts, areas of application and potential for use in this still young discipline.

The change from 2D to 3D: a paradigm shift

Not too long ago, interior designers mainly relied on 2D plans and physical models to communicate their designs. While these methods were functional, they only offered limited insights into the final spatial effect. This has changed with the introduction and further development of 3D visualization.

Through 3D technology, interior designers can now create photo-realistic and rotatable representations of their designs in the room. These virtual models enable customers to "enter" and move in it before a single nail has been broken.

This makes communication between designers and customers more efficient and more effective, since misunderstandings minimize and expectations can be better controlled.

Inner visualization as an essential tool for efficient project planning

Interior visualization is now an essential tool for precise project planning, especially with regard to cost efficiency and time savings. When designing an interior design, it is of great importance to carefully look at the idea and concept from various perspectives before the actual implementation begins.

In this phase in particular, time and money savings are valuable advantages for designers and architects. This not only enables precise planning, but also more efficient use of resources and minimizing potential sources of error, which ultimately leads to a successful and satisfactory result.

Interior rendering, modeling, CGI, VR & AR? WTF?

Terms that often fall in this context are interior rendering , interior modeling and CGI visualization . If you are not yet an expert in this area, you will feel overwhelmed with the amount of new terms, anglicisms and abbreviations.

We clarify in turn ...

Interior rendering / modeling - what is it?

Interior designers have the opportunity to test all their creative ideas with the help of interior design software and to present their customers.

By using different light sources, furniture and design elements such as wallpaper, wall colors and solid furnishings, you create an inviting atmosphere and can present a property more effectively together with your furnishing concepts.

Interior rendering services for interiors are not only a useful tool to clearly present real estate, but are also widely used in different professional fields to achieve optimal results.

For designers in the area of ​​the interior design , the use of Photoshop rendering is becoming increasingly important because they offer the opportunity to visually present different concepts and ideas and thus give designers for creative development. The use of 3D models proves to be particularly advantageous here, since designers can save time and work more efficiently.

Due to the 3D model, it is no longer necessary to leave the workplace, and customers can view current results and suggestions promptly. 3D model enables a realistic representation of the interior , which enables designers to work precisely and without loss of information.

In marketing and in the area of ​​social media, rendering can also be extremely useful for designers to use outstanding designs and ideas for advertising purposes or to present loyal customers in social networks.

Interior designers use the software to work precisely and create a solid basis that you can present business partners or customers. In some cases, it can be challenging for architects to present their calculations and concepts in an understandable manner, even for non-experts. Here 3D visualization makes a valuable contribution and at the same time reduces the required time.

Real estate agents , real estate developers and property owners also benefit from this.

3D technology in interior design

1. Virtual reality (VR) and expanded reality (AR): With VR and AR, customers can experience their future rooms in an immersive environment. With VR glasses you can walk through the rooms, take different perspectives and even move pieces of furniture. This technology has the potential to significantly influence decision making, since customers get a realistic feeling for standards and proportions.

2. Parameter design: Thanks to 3D software, designers can create parametric models that can be adapted to certain parameters. These models make it possible to quickly generate and test different design variants, which is particularly helpful for large projects or complex structures.

3. Saving time and cost efficiency: One of the most important advantages of 3D technology is their ability to save time and costs. Exactly visualizations can be recognized and corrected at an early stage before they become expensive. In addition, change requests from customers can be visualized immediately and without much effort.

CGI (Computer-Generated Imagery) as a new piece of the puzzle in visual brand communication

CGI stands for "Computer-Generated Imagery" and includes all digital, computer-generated image effects. The term originally comes from the film and games industry, where animations play a major role.

Technical progress has also revolutionized the art of animation in the past ten years. While every single image of artists was difficult to draw in the CEL animation, CGI enables the creation of complex images and scenes through the use of advanced software. 

CGI is used in a variety of media, from films and television to video games and virtual realities. Known for their ability to create photo -realistic images, CGI has played a crucial role in creating impressive and immersive visual experiences.

CGI has now also established itself as a modern solution for the furniture and architectural industry . In times of online shopping and digital information procurement, local specialist shops still play a role, but digital channels offer around the clock and immediate access options.

Personal interactions with sellers are replaced by websites, social media platforms and voice assistants. Visual brand communication has developed from product catalogs to virtual furnishing worlds on social media, which means that companies can contact their customers directly.

In this field, Daniel Schuster-carpenter from a traditional family carpenter with more than 100 years of history-recognized the signs of the time early. With the Danthree Studio, CGI Studios as early .

Fun facts: historical beginnings and modern applications

Leonardo da Vinci as a pioneer

While Leonardo da Vinci did not work directly with 3D technology, he was a pioneer in the creation of detailed sketches and models that can be viewed as the forerunner of modern 3D models.

His meticulousness shows in detail how important it was to present ideas as realistically as possible.

Birth hour in the film industry

The film industry adapted many of the technologies used in interior design today. Films like "Avatar" used advanced 3D technologies to create immersive worlds.

These techniques were later adopted and adapted by interior designers.

The case for 3D visualization in customer acquisition

The main driver of business growth and at the same time one of the most difficult tasks is to recruit new customers. This is a constant process that never stops. For this reason, marketing strategies as well as cross -platform communication and interaction with customers are a necessary investment of money, time and effort.

3D visualization is one of the most effective options for promoting your services in the field of interior design, interior design or home & living. This method offers a convincing presentation of your offers, which can act as one of the strongest arguments in the recruitment of new customers.

3D visualizations as a key instrument for customer acquisition

3D renderings are ideal for presenting the variety of design suggestions that you can implement by publishing them on your website, on social media and other platforms. These visualizations enable potential customers to get a clear picture of their skills and design ideas.

The quality of your visualizations and interior design concepts draws attention to you as a renowned professional. You can underline the uniqueness and innovative strength of your designs through descriptive representations and detailed renderings.

Historical references and perspectives

The use of 3D visualizations has historical roots and can be attributed to the traditions of the representation of perspective in architecture. Techniques such as the central perspective were already used in the Renaissance to vividly and convincingly present architectural designs. Nowadays, digitization enables an even more precise and more realistic way of displaying.

Inspiration from art-historical sources such as pointillism or pop art can flow into their design visualizations and produce interesting visual concepts. Such references give your work a cultural depth and can particularly address potential customers.

Motivation for further discussion

It is advisable to regularly update your website and social media with new 3D visualizations. In addition, you can build a bond with your potential customers through personal anecdotes and success stories from your professional life. By braking such stories, you make your information more lively and tangible.

Motivate your customers to further deal with your portfolio and provide information about current and upcoming exhibitions or projects. Such continuous interactions promote the interest and trust of your target group, which in turn forms the basis for successful business development.

With the right combination of technology and creative inspiration, you can make your 3D visualizations the central instrument of your marketing strategy in order to win new customers and to expand your business. 

The integration of 3D visualizations will undoubtedly lead to a decisive competitive advantage in the industries mentioned. ”

We are committed to this statement.

Which services are newly available to customers through 3D visualization?

Interior rendering services

Interior rendering services as well as 3D visualizations for interior design , architecture and brands made of furniture, home & living mostly refer to the creation of detailed and realistic 3D representations of interiors (including furniture).

These services can be used for various purposes, be it to present design ideas for customers or for advertising for real estate, furniture production and interior equipment.

Various scenarios are available in the area of ​​interior modeling These include:

• Statement : high-resolution 3D models that are presented in quiet image formats. These are often used to visualize specific design elements or room concepts.
• Animations : Moving representations that lead the viewer through the room are another popular option. They offer a dynamic insight and enable the viewers to get a more comprehensive picture of the room.
• Virtual tours : These visualizations allow viewers to move interactively through the virtual environment, which is particularly useful for real estate presentations.

In many cases, these renderings create a significantly more lifelike and more appealing representation of the interiors than this can be used by photos from current reality. You can therefore be particularly attractive for potential buyers, homeowners and tenants.

The interior rendering services are tailored to the needs of designers, brokers, furniture brands or real estate owners in order to offer the best possible benefits for their specific requirements. Historical references and context -related information can be added to underpin the importance of the designed space and thus enable deeper appreciation.

The 4 phases to implement interior renderings

1. Creation of the 3D model: First, a 3D model is created based on mathematical calculations in order to present the basic structure of an interior. Here, sketches or photo material serve as the starting point that is processed by the software. This data is then converted into geometric forms in order to create a precise and scale model of the room.
2. Light design: In the following step, the lighting is designed. Light sources are implemented to simulate different lighting levels and achieve optimal lighting conditions for the interior. Both natural and artificial lighting is taken into account in order to create a realistic lighting situation.
3. Integration of objects and furniture: After adapting the lighting conditions, objects, furniture and design concepts can be integrated into the room. This serves to make the room comfortably and to explore various design options. Different styles and concepts can be implemented to give the room an individual and appealing design.
4. Fine adjustment of the lighting and rendering: In the final step, the light is optimized again and matched to the newly added furnishings. After that, the computer generates a picture of the interior that resembles photography, but is only photo -realistic without being actually photographed. This final rendering gives the viewer a realistic impression of the planned interior design. This structured procedure ensures that the end result is not only visually appealing, but also presents realistic and well thought -out design solutions.

Photo-realistic 3D visualizations in product development

Photo-realistic 3D product visualizations have established themselves as an indispensable tool in modern product development. These digital representations enable companies to visualize and analyze new products in detail before their physical production. This technology offers a number of advantages that can optimize and accelerate the entire development process.

Precise presentation and better communication

By using photo-realistic 3D visualizations, teams can clearly and precise the functions and the design of a product. These visualizations offer a detailed and extremely realistic view, which makes it easier for everyone involved to get a precise picture of the end product.

This not only promotes understanding, but also facilitates internal communication and coordination in the team.

Early detection of problems

Another important advantage of this technology is the possibility of recognizing and removing possible problems at an early stage. Due to the detailed representation, developers can identify weak points or potential sources of error before actual production.

This saves time and costs because changes and improvements can be carried out digitally instead of having to make expensive adjustments after production.

More efficient development processes

The use of photo-realistic 3D visualizations also helps to accelerate the development process. Since digital designs can be quickly adapted and updated, this enables more flexible and efficient processing of projects.

Teams can virtually test and optimize prototypes, which reduces the need for physical prototypes and thus significantly simplifies and accelerates the entire process.

A typical process of 3D visualization for a customer

The process to implement a realistic 3D visualization varies depending on the project.

In general, however, one is based on the following phases:

1. Concept development : Consultation with customers what ideas you have from the presentation and what this should be used for. Development of a coarse design for virtual reality visualization.
2. Modeling : Then a 3D mesh model is created. A 2D sketch or a CAD file is usually used as the basis. 3
3. Texturation : In this step, graphic designers add textures to ensure that the model does not only look like a simple building block. Tools such as Shader are used here.
4. Lighting : A product can leave a completely different impression depending on whether it is illuminated warm or cool. 5
5. Rendering : The 3D scene is rendered in the rendering phase. 3D animations from the 3D models are generated.
6. After all, the last adjustments are made to make the rendered images or animations even more realistic in 3D.

3D visualization for product marketing

The 3D visualization is not only an essential tool for the development of new products, but also for the marketing of already existing products of an invaluable value. By using realistic 3D renderings, products can be presented in detail and thus their market attractiveness can be significantly increased.

This visual representation enables potential customers to look at the product in a realistic environment and to recognize its special features and advantages at first glance.

The experts of the Danthree Studio specialize in the creation of high -quality 3D visualizations, renderings and CGI projects that are precisely tailored to their product features. With many years of experience and the latest technology, they implement the visions of their customers into impressive visual representations, which are not only aesthetically appealing, but also promoting sales.

Surreal 3D living worlds using CGI technology provides a project that has particularly caught us as an art platform.

In a through digitized world, in which the boundaries between reality and virtuality are increasingly blurred, the creative team from Danthree Studio has managed to create an extraordinary connection between art and commerce.

In an internal 3D project of the CGI studio, the team designed a surreal CGI brand room in which clouds and furniture enter into an unexpected but quite harmonious interaction.

The implementation wonderfully combines the visual strength of 3D computer graphics with the emotionality of the interior design in order to create a unique brand experience.

Predicate: artistically valuable! "

8 questions for Daniel Schuster from Danthree Studio

We spoke to the managing director Daniel Schuster to answer the most burning questions about this exciting new marketing discipline.

Why 3D visualization?

Daniel Schuster: “3D visualization has become a very important tool / marketing tool in the interior and product design industry. 3D pictures or / videos make it possible to show ideas and concepts in an early stage and thus get a precise idea of ​​what the end product will look like before production.

This 3D technology offers the advantage of revising designs and testing different variants quickly and cost -effective, which can significantly speed up the design process and product marketing if you do it correctly and use it correctly. I always say that 3D visualization can. High quality 3D content for brand communication only a few. ”

How did you personally find a CGI studio?

DS: “Danthree Studio came from a deep passion for craft and modern technology. As a carpenter and interior designer, I come from a traditional family carpenter that has existed for over 100 years. I wanted to combine this vision and deep connection with the craft with Danthree Studio and refine with high-quality 3D content. meets innovative 3D technology.

From the beginning, my goal was to combine the art of carpenter and interior design with the possibilities of digital visualization. In our 3D studio we create photo -realistic 3D renderings and animations that are more than just representations. They wear the brand message of our customers and address the target group on an emotional level.

Today our team consists of experienced carpenters, creative interior designers, creative directors and 3D artists / CGI artists. Together we try to raise our customers' visual marketing to a new level by staging their products and rooms in impressive detailed and aesthetics with 3D.

Danthree Studio is the result of a vision that combines craftsmanship and the latest technology to create extraordinary visual experiences that are both aesthetically appealing and brand -strategy effectively for the manufacturers. ”

What application examples result from this technology? For which customer groups are the benefits of wearing the strongest?

DS: “3D visualization is extremely versatile. From interior renderings for furniture manufacturers to product visualizations for the automotive industry to consumer goods or architectural visualizations for real estate projects - the possible uses are almost unlimited. However offer.

It was important for me to focus on a topic from the start where we are familiar with the best possible. For these companies, it is essential to show their products in a context that underlines their design quality and functionality.

With 3D visualizations / animations, we can create spaces that are precisely tailored to the target group and thus positively influence the purchase decision. ”

What is the costs of 3D planning & visualization from the customer's point of view?

DS: “The costs for 3D planning and visualization / animation vary greatly depending on the complexity of the project, the level of detail and the specific requirements of the customer. Basically, it can be said that 3D visualizations are often more cost-efficient compared to classic product photography, especially if several variants or scenarios are to be visualized / displayed.

In the long term, they also offer savings, as photo -realistic 3D models once created can be reused for various purposes. ”

Where are the benefits for customers?

DS: “The advantages for our customers are obvious: You will receive a photo-realistic and aesthetically appealing 3D representation of your products, which can be flexibly adapted to different marketing channels. In addition, 3D technology enables enormous creative freedom-from the design of individual 3D scenes to the integration of the products into virtual environments.

The result is visual content that arouse emotions, reinforce the brand message and positively influence the sales figures. ”

What role does visual storytelling play for the marketing success of a Home & Living Brand?

DS: “ Visual storytelling is a key to success in the furniture, Home & Living Segment. It is about not only showing products, but also telling stories for end customers who trigger emotions from the viewer and let it immerse yourself in the world of the brand. In the all, an emotional purchase creates a furniture, home or live product.

A well -staged story that is supported by high -quality visualizations can strengthen brand binding and significantly increase the willingness to buy. With 3D visualizations, we can create scenarios that are precisely tailored to the needs and wishes of the target group and thus establish a deeper connection to the brand.

This also helps our customer to address the target group more specifically and, in the best case, sell more products. ”

In your opinion, what distinguishes a successful product staging in the Home & Living area?

DS: “A successful product production in the Home & Living area combines aesthetics with functionality. It must highlight the uniqueness of the product and at the same time offer added value for the customer.

This succeeds if the 3D visualization not only reflects the product details, but also creates the context in which the customer can imagine the product in his own life. Authenticity and a clear brand message are crucial. "

What can be expected of technological innovations and progress in this area in the coming years? Where is the journey for interior design and interior equipment to?

DS: “3D technology is developing rapidly. In the coming years, we will see even more realistic 3D visualizations or 3D movements, supported by artificial intelligence and augmented reality . These technologies will make it possible to make interactions with virtual products even more intuitive and present.

For the staging product, this means that customers can already set up and experience their rooms virtually before a single piece of furniture is physically present. The boundaries between the digital and real world will continue to blur, which opens up new, exciting opportunities for design and marketing. ”

The future of 3D technology in interior design

DS: Technological advances do not stop. Future developments could include AI -controlled design tools that automatically propose optimal room layouts and equipment.

In addition, the integration of smart home technologies into 3D models could enable designers to plan not only the appearance but also the functionality of a room. ”

We would like to thank you very much for the detailed answer to our questions and hope that you as an interested reader gave you knowledge gains.

Joachim Rodriguez y Romero

Owner and managing director of Kunstplaza. Publicist, editor and passionate blogger in the field of art, design and creativity since 2011. Successful conclusion in web design as part of a university degree (2008). Further development of creativity techniques through courses in free drawing, expression painting and theatre/acting. Profound knowledge of the art market through many years of journalistic research and numerous collaborations with actors/institutions from art and culture.

www.kunstplaza.de/