Curated shopping - what about supervised shopping?

Curated shopping was strong on the advance in the past decade and was driven primarily through the success of the fashion experts of Modomoto and Outfittery as a comfortable shopping variant for shopping muffle. Shortly afterwards, this trend also reached the world of interior and housing planning.

What about this former shopping trend after the boom?

What does "curated shopping" mean?

Curated shopping simply and briefly explained

The term "curated shopping" describes an innovative online business model that stands out from the conventional online trade through tailor-made, personal advice . As part of this curated shopping experience, online shops first question their customers about their individual wishes and needs. Then put together suitable products that are delivered to your home directly.

There the customer has the option of trying out the selected articles in a familiar environment and only keeping the products that really promise him. Products that do not like can be returned comfortably. An alternative term for "curated shopping" is "curated commerce" that emphasizes the essence of this unique shopping experience.

Curated shopping in detail

It is almost the Internet counterpart for individual advice to inpatient trade. This form of personal style and shopping advice is primarily aimed at busy men.

Algorithms and/or style consultants calculate an optimal combination of goods for the respective customer. So you can say that - like the curator of a art exhibition - an expert also makes a selection here.

Curated shopping is an innovative concept that is becoming increasingly important in the world of online shopping.

The curated shopping is about getting customers individual and tailor -made advice in order to make your apartment stress -free and inspiring. Specialized companies such as Roomhero closely with experts who have well -founded knowledge in the field of housing design.

In contrast to conventional e-commerce, in which customers have to browse through large product catalogs, curated trade ( curated eCommerce ) offers a pre-selected selection of products in a specific area or topic. The curators are experts in their industry and select the best products from different sources. You ensure that the selected articles are of high quality and meet the individual needs of the target group.

The advantage for customers is obvious: Instead of browsing countless articles in various online shops for hours, you will receive a personal selection of selected products that hit your taste and needs.

This not only saves time and nerves, but also ensures that the design and interior design gives a harmonious overall picture.

Curated shopping providers attach great importance to excellent service and customer satisfaction.

The e-commerce concept of Curated Shopping thus offers a win-win situation for everyone involved. Well -known providers in this area are Outfittery , Modomoto (Kleitung & Fashion) as well as Roomhero and 99chairs (residential design, interior design).

With your extensive range of high -quality products and your competent advice, you have already convinced many customers of the advantages of curated shopping.

Target groups and market development in curated shopping

Curated shopping particularly appeals to men who are often perceived as hesitant when buying. This target group often feels overwhelmed in the abundance of options that offer conventional online shops. The targeted pre -selection by experts therefore offers a welcome relief and is based on individual needs. However, it is noteworthy that this service is no longer reserved for men. Women are also increasingly benefiting from tailor -made recommendations in certain categories, which expands the range and relevance of the offer.

The development of the Curated Shopping market impressively illustrates that this concept extends far beyond the fashion sector and now also includes sectors such as jewelry, furniture and even food. This diversification not only underlines the flexibility and adaptability of the model, but also addresses new consumer groups and at the same time strengthens the existing target groups.

In addition, a remarkable trend can be observed, in which stationary retailers create curated shopping experiences and combine them with online elements into hybrid concepts. In this way, a wider audience is addressed and the market presence is sustainably expanded.

Overall, it shows that Curated Shopping offers an innovative answer to the needs of a diverse consumerhood and takes into account both individual preferences and modern shopping habits.

In practice, this concept works as follows:

The process in most online shops is similar, but has significant differences in the employment relationships of the style consultants and specialists as well as in the type of virtual advice. For some providers, this advice is made about communication channels that are familiar to customers-which is realized by WhatsApp, personal chats or a specially developed shopping app.

In addition, advice from certain dealers is carried out by freelance specialists, which leads to a varied approach.

1. Questionnaire

At the beginning of the customer experience, the customer receives an appealingly designed digital questionnaire, which he can easily fill out and send back to the shop. The shop gains valuable information about the personal preferences of the customer, including style preferences, favorite colors and preferred materials. The appealing user interface reduces the effort for the customer, which means that it finds the experience pleasant.

2. Advice from style and fashion experts

In the next step, the customer will receive a message or call from an employee of the shop. Possible open questions are clarified in order to specifically make a selection of suitable products. The fashion expert presents these carefully selected items to the customer and offers expert support in decision -making.

3. Shipping of the products

If the customer agrees to the selection, the items will be sent to him immediately. Selection by the customer: In his own apartment, the customer has the opportunity to try out the products in peace and to decide which commitment to him. Retour of the other products: The articles that do not convince can usually return to the online shop free of charge. He only pays for the products he actually wants to keep.

This structured and customer -oriented process not only contributes to the satisfaction of the customers, but also emphasizes the shop's commitment to a positive shopping experience.

Special advantages and challenges of curated shopping approach for companies

Curated shopping is a concept that not only aims at short -term profits, but above all for long -term success. In essence, it enables companies to constantly adapt their range to the individual needs of their clientele through the targeted analysis of customer data, which at the same time leads to increased customer satisfaction. The advantages of this approach are varied:

Personal support intensifies the binding of customers. This leads to a loyal customer base that forms the foundation for sustainable growth.

The individual sending of tailor -made product selections motivates consumers to buy impulsively, which can significantly increase the sales figures.

The data collected enable precise segmentation of the customer base and lay the foundation for effective data warehouses . These approaches are crucial to optimize marketing strategies and thus maximize sales.

A high level of customer satisfaction also correlates with the willingness of customers to make higher expenses, which significantly increases the value of customer relationships.

Almost ten years ago, Modomoto, according to his own information, quickly had around 200 employees, advised over 200,000 customers and quickly started the international expansion. Even the biggest competitor Outfittery is no longer just looking at German men, but soon frolicked in Switzerland, in Austria, the Benelux countries, as well as Sweden and Denmark.

Established online retailers also supplemented their business model with shopping advice (e.g. Zalando).

Zalando 's decision shows that in September 2022 to hire the Curated Shopping service Zalon that this concept also brings challenges. Although Zalando promises to possibly integrate the service into Zalando Plus, there are no concrete progress in this direction so far. The closure of a guided shopping channel through such a large fashion company could indicate that the concept did not achieve the hoped-for encouragement.

While Modomoto disappeared from the scene in 2019, Outfittery's business model still seems to work.

The challenges of curated shopping in e-commerce should not be underestimated for the provider side:

• The expenses for experts, stylists and consultants directly put a strain on the profit margin of the products.
• A complex logistical effort and the processing of returns require an excellent supply chain management - a challenge that is not always easy to master.
• Frequent returns are opposed to the principles of a sustainable company concept and raise considerable questions regarding the ecological effects.
• In addition, customers have to reveal a variety of personal information, which represents a hurdle and possibly restricts the use of use.

Overall, it shows: While Curated Shopping offers opportunities, it is also important to carefully look at the associated challenges and to develop innovative solutions.

Curated shopping for the apartment - Roomhero

Not everyone can afford an expensive interior designer for their individual apartment design. He no longer needs that, because Roomhero is the first curated shopping provider for furniture and accessories photo-realistic 3D animations for living feeling in SPE.

The Proptech company from Frankfurt, founded in 2014, revolutionized the furniture by digital technologies almost a decade ago. Starting with the idea of ​​offering a simple furnishing service for the transformer, Roomhero quickly established itself as a digital interior . The focus is on furnished residential and office properties in the B2B area.

Thanks to the all-in-one service, real estate companies benefit significantly: fully furnished objects increase renting opportunities and rental prices. The company serves flexible living models such as co-living and micro apartments and uses maximum technology-based processes for quick processing.

online configurator enables customers to implement their individual design requests in modular solutions, which saves time and costs. Cooperation with partners such as the MMV Group extends the offer to include financing options for furniture, which means that Roomhero can offer its customers a stress -free service.

Arthur Rehm, CIO and co -founder of Roomhero, emphasized the importance of efficient processes and flexible solutions the MMV group website

Directly to the website: www.roomhero.de